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resm The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying 8e

The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying 8e

Yayınevi : Routledge

Yazar : Helen Katz

ISBN :9780367775568

Sayfa Sayısı :228

Baskı Sayısı :8

Ebatlar :152 x 229 x 13.46mm

Basım Yılı :2022

925,00 ₺

Ideal for preparing students for careers in advertising, media planning, communication, and marketing and for practitioners who need a brush-up on latest trends. Contemporary and up to date, written by an author who both works in the industry and teaches the subject. Accompanied by useful online resources such as a sample worksheets to practice planning scnarios, lecture slides, and test questions.

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Ürünler özellikleri

Cilt Tipi	Ciltsiz

Ürünler özellikleri

Cilt Tipi	Ciltsiz

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